
Advalidation
Building a product to stop bad ads.


Building blocks for a better product.
We started the project by building a modular and scaleable component library that would make it dead simple to pass to the developers and quickly prototype ideas.

Styleguides help immensely in the prototyping and scaling phase.






Reduce the learning curve. Reduce the cognitive overload.
Ad data is complex. Being compliant with todays standards is even more so. Our primary challenge was to convey all this complex information in a minimal and meaningful way.



