Building a web and booking experience for an Icelandic adventure company.
We started the project by laying out colors that reflected the cool landscapes and temperatures of the arctic island while contrasting this coolness with the warmth of the midnight sun.
It needed a bold, adventurous and informative look and tone while still representing the scandinavian minimalism and luxury that exists at the core of Mink.
We went through several rapid iterations before reaching a style and voice that we felt spoke to Minks customers best. Considering the untouched natural beauty of Iceland that was at our fingertips, we decided to rely heavily on imagery.
